Gannett columnist Anita Bruzzese authored a guest post at Chris Brogan’s blog about how to use journalistic principles on your blog. In her post, she offers ten tips to bloggers to keep readers engaged and help build a solid, professional brand. My favorite tip is the last one: Understand you’re creating history. That may sound dramatic, but it’s true. Your…
Entries from December 17th, 2008
What You Can Learn From Journalists – And How To Make It Work For You
December 17th, 2008 · No Comments · Market My Novel, Uncategorized
Tags:angela wilson·anita bruzzese·chris brogan·market my novel·online brand building
The New Approach to Book Trailers
December 17th, 2008 · No Comments · Market My Novel, Uncategorized
Recently, I interview Sheila Clover English, CEO of Circle of Seven Productions about how to make a great book trailer. One thing English mentioned was the struggle to not only maintain great trailers, but evolve them so they do not become boring to today’s every-changing visual society. I was thinking about this Monday night, wondering how trailers could become more…
Tags:angela wilson·book addict·Book Trailers·circle of seven·cos productions·jason starr·market my novel·pop syndicate
The Approach: Be Professional Online – ALWAYS
December 15th, 2008 · 1 Comment · Market My Novel, Uncategorized
Recently, a MySpacer and fellow writer befriended me. The gentleman approached me via private message, bemoaning the publishing industry while asking me about my favorite authors and what I write. His email was filled with misspellings and grammatical errors, but not enough to make me delete it. I gave him the benefit of the doubt. After all, if you are…
Tags:ask angela wilson·author marketing·author promotions·author public relations·be professional online·market my novel·online etiquette
What’s in Your Media Kit?
December 12th, 2008 · No Comments · Market My Novel, Uncategorized
Recently, I put a shout out in author forums for book trailers. I was surprised at how many authors e-mailed me back – many of whom had toured with me at Book Addict, but did not provide a trailer as part of their media kit. Granted, some did not have trailers until now – and did not think to send…
Tags:angela wilson·Book Trailers·create a media kit·market my novel·social media consultant·virtual book tours
Book Trailers Offer Excellent Branding Opportunity: An Interview with Sheila Clover English of COS Productions by Angela Wilson
December 10th, 2008 · 2 Comments · Market My Novel, Uncategorized
Book trailers are a fun visual component to any author’s strategic marketing plan. Still gaining in popularity, book trailers give authors the opportunity to seduce today’s techno-savvy audiences with photos, streaming video, music and more. It puts their sales message on YouTube (a great site to improve SEO) and gives them another opportunity to share their Web site and novel information. Book trailers are also attractive to gamers and others who may not read a lot, but are immediately attracted to visuals. Like all things on the Web, book trailers last forever, and that longevity can easily help build a brand – which ultimately leads to a driven fan base that buys your books.
Today, I am privileged to share my interview with Sheila Clover English, CEO of Circle of Seven Productions, a premiere force in the book trailer niche. Sheila shares valuable information about how book trailers can work for you, and what you need to know before you get started.
For those who don’t know, what is a book trailer?
A book trailer is like a movie trailer, but for books. It is a visual synopsis of a book with a teaser ending.
Why are these effective?
Tags:ask angela wilson·circle of seven productions·cos productions·market my novel·marketing my novel·sheila clover english
The Approach: What You Should NOT Say to Reviewers
December 9th, 2008 · No Comments · Market My Novel, Uncategorized
As a book reviewer for Pop Syndicate – and the virtual book tour host at Book Addict – I am approached by authors every day to review titles. Earlier this year, I was approached hard and fast by an author desperate to have her true crime book reviewed at our site. She found me from a post at another author’s…
Tags:ask angela wilson·author marketing tools·author pr online book reviews·author promotions·market my novel·marketing for authors·online book promotion·public relations for authors·sell books·virtual book tours·virtual promotion
Marketing: I’m Fresh Out of Ideas!
December 8th, 2008 · 1 Comment · Market My Novel, Uncategorized
The holiday blues keeping you from realizing your marketing potential? Get ideas from other authors who targeted their markets – and got sales – with a few unique ideas. Not every idea will work for you, but some just might. Others could spark an idea that becomes a major marketing platform for 2009. You just never know. Read it! Fresh…
Tags:angela wilson·ask angela wilson·author marketing tips·author promotions tips·market my novel
Virtual Book Tours: When to Gather Links to Tour Locations
December 8th, 2008 · No Comments · Market My Novel, Uncategorized
Recently, several authors asked me for links in advance of posting their virtual book tours. I am reluctant to provide advance links for a variety of reasons: I could change a title or a tag that creates a different live link. The posting system could change the link to something else. The post could be lost, need to be reposted…
Tags:angela wilson·ask angela wilson·author angela wilson·author marketing blog·market my novel
VBTs: All You Need to Know @ Links
December 8th, 2008 · No Comments · Market My Novel, Uncategorized
Links are the bane of my existence. As a virtual book tour host, I receive documents with embedded links, links in parenthesis, in bold face type, surrounded by quotation marks… the list goes on and on. First, ask your host how they want you to send hyperlinks. If they don’t have a policy, make one of your own. When sending…
Tags:ask angela wilson·market my novel·sharing links in blog posts·virtual book tours
Social Networking: Just How Stupid Are You?
December 8th, 2008 · No Comments · Market My Novel, Uncategorized
President-elect Barack Obama’s campaign speechwriter is an intelligent person, right? I mean, he has to be. He helped the Democrat pull in enough votes to win the White House for four years. Right? Based on his social networking prowess, I’d say, NO. Jon Favreau posted pictures from a party on his Facebook page. As you can see, Favreau posed for…
Tags:angela wilson·ask angela wilson·author marketing blog·drunken social network photo·jon favreau·market my novel·obama speechwriter photo
