Market My Novel

Recently, I put a shout out in author forums for book trailers. I was surprised at how many authors e-mailed me back – many of whom had toured with me at Book Addict, but did not provide a trailer as part of their media kit.

Granted, some did not have trailers until now – and did not think to send them out to all of their book tour hosts when they were up on YouTube. Others had them and simply did not think to offer them as part of their tour.

Before you set out on your virtual book tour, make a detailed list of all items in your media kit. Know that kit by heart. Post it online for easy access. Be sure your blog hosts have access to every single bit of information. Make sure it is more than enough. Trust me. It is always better to work with too much than with too little.

If you add important features after your tour – like a book trailer – be sure to notify blog hosts who may want to post the trailer or other items, even if it is not an "official" tour. Bloggers are eager for fresh content and some may opt to post it immediately, instead of making you wait for another tour.

Need more info on media kits? Read my post, "Create an Effective Media Kit."