While the rest of the publishing industry suffered in a struggling 2008 economy, print on demand publishers saw an increase in business. The change is attributed to new technologies and buyer preferences. Check out “On-demand book publishing booms in 2008″ from CBCNews.ca for details. In other posts about non-traditional books, author Christine Duncan chats with readers at Murder by 4…
Entries from May 31st, 2009
Britney Spears Social Media Consultant Dishes About Online Marketing
May 31st, 2009 · No Comments · Social Networking, Video
Below is a fantastic five-minute video featuring Lauren Kozak, Social Media Director for Britney Spears, She talks about how to effectively use social media. My favorite part? When she says not to follow the trends. From The Moveable Type blog, “Social Media Tips from a True Pro.”
The Mundane Profane: Twitter Profity Tracking Site
May 30th, 2009 · 1 Comment · Social Networking
I don’t know exactly how I can across Cursebird.com, but once I found it, I could not believe the latest Twitter tracker. The site allows you to track profanity written in Tweets. There is even a rating system to show you which of five keywords are most popular – and shows you which words are up or down in use…
Tags:cursebird·google self·market my novel·twitter monitoring·vanity search
Etiquette Week: How to Alienate Readers
May 30th, 2009 · 3 Comments · Etiquette Week
Some authors just don’t get it when it comes to reader relations. When you are chatting it up with your fans, you are your own publicist – and can be your own worst enemy if you don’t handle interaction well. I have seen some authors fall into the Bad Behavior category on numerous occasions. They: Apologize for not blogging regularly….
Tags:author marketing·authors pr·book signings·how to alienate readers
Etiquette Week: Online Etiquette Quiz
May 29th, 2009 · 2 Comments · Etiquette Week
How much do you really know about online etiquette? A lot of people think they are experts when it comes to knowing what is OK and what isn’t online – but usually these are the folks that cause the most problems. Recently, I found this great quiz from Bucks County Community College about online etiquette, also known as Netiquette:http://www.bucks.edu/online/dlresources/etiquette.htm Here…
Etiquette Week: How to Properly Attribute
May 28th, 2009 · 4 Comments · Uncategorized
I’ve seen some amazing faux pas from authors in recent weeks. Some are annoying, but harmless; others are a marketing and branding catastrophe just waiting to happen. This week, I will share with you some etiquette tips to help you navigate the sometimes tricky waters of bad book reviews, approaching media and making friends with strangers online. If you have…
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Libba Bray Takes Virtual Tours to the Next Level
May 27th, 2009 · 4 Comments · Virtual Tours, Web/Tech
I’ve been talking for ages about how authors can use technology to personally connect with fans. From your living room, you can chat by video with fans during conferences or book tours, IM with fans during specified times on your Web site, or use teleconferencing to talk to to book club groups. Libba Bray, author of Going Bovine and The…
Tags:author video conferencing·books and books coral gable·miami news·video marketing·virtual book tour
Etiquette Week: How to Make Friends with Perfect Strangers
May 27th, 2009 · 1 Comment · Uncategorized
I’ve seen some amazing faux pas from authors in recent weeks. Some are annoying, but harmless; others are a marketing and branding catastrophe just waiting to happen. This week, I will share with you some etiquette tips to help you navigate the sometimes tricky waters of bad book reviews, approaching media and making friends with strangers online. If you have…
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When Someone Gets Mad, Give It Back
May 26th, 2009 · 4 Comments · Blog Etiquette, Etiquette Week
My first Etiquette Week post, “How to Respond to Bad Review,” hit the mark with several people. ProBlogger Darren Rowse posted something today about how devasting it is to lose blog readers – and ways you can keep some of them from straying. No. 7 on his list for how to lose readers fits with how to respond to bad…
Tags:lose blog readers·market my novel·respond to bad book reviews
Etiquette Week: How to Approach Virtual Book Tour Hosts
May 26th, 2009 · 2 Comments · Blog Etiquette, Etiquette Week
I’ve seen some amazing faux pas from authors in recent weeks. Some are annoying, but harmless; others are a marketing and branding catastrophe just waiting to happen. This week, I will share with you some etiquette tips to help you navigate the sometimes tricky waters of bad book reviews, approaching media and making friends with strangers online. If you have…
Tags:author etiquette·Blog Etiquette·virtual book tour etiquette
