Market My Novel

When you start promoting yourself to fans, you likely aren't thinking of your brand.

Your brand is what people immediately think of when they think of your book or your name/pen name. For example, when you think of J.D. Robb, you probably know that is Nora Roberts, but you also associate that pen name with the Eve Dallas series.

Some branding experts poo-poo personal branding, but I think, for authors, it is a good idea to know the image you want to project before you get started with promotions.

The Brand-Yourself.com blog offers a terrific, simple post about personal branding, as well as a worksheet to help you create the right image.