Market My Novel

 I am in love with blogsites.

These nifty online venues are a combination of a blog and Web site. Typically, they are created in the Typepad or WordPress platforms, which allow you to create pages with your blog.

Why do I love them? Because I only have to go one place to find all the information I need about a person, product, company, book, or whatever I happen to be searching for.

Blogsites have (obviously) a blog, but they also include static pages that you usually find on Web sites, like the About and Contact pages. 

As a consumer, this is incredibly convenient. I don’t have to search for – and visit – several sites to find what I need. I can get it all in one place. 

As a blogger and freelancer who frequently posts to the Web (and who is addicted to creating new blogs), I love blogsites for a few other reasons:

One program to update. I don’t have to spend time updating several programs to make changes. Everything is in one program. I also don’t have to spend a lot of time tracking down a Web designer to make costly static page changes. I can save cash by doing it myself. (This seems to be easier in Typepad – especially when dealing with photos and audio clips.)

One hosting fee. This is a biggie for my cheap Irish/German soul. For WordPress, I have one host that is extremely reliable. I keep all of my blogs with this one host for a reasonable monthly fee of $15. I don’t have to pay a design company for hosting a product they created, which can run into some serious cost if you don’t read your contract closely.

SEO. The more you post, the higher your search engine rankings on Bing, Google and the like. I find with some Web sites, it is tougher to fight for top rank positioning. However, blogs are updated frequently, which means they go higher in rank sometimes than a Web site for the same company. I have seen company blogs in the top five search results, while the static Web site appeared on the second page. If you combine your static pages with your blog, you don’t have to spend time fighting for Web site rank; it is all tied up with your blog. (Of course, blogging frequently is a necessity.)

For authors on limited budgets, these are the perfect way to offer readers, reviewers and publishers all the information they need – and not bust the marketing budget. They are incredibly easy to set up and maintain in both Typepad and WordPress. (While I have fallen hard for WordPress, I still believe Typepad is a much more user-friendly system for busy professionals.)

Does this mean you should not have a devoted Web site and separate blog? Not at all. However, I think as communication streamlines online, these types of sites will become the norm.

Not exactly sure what I mean? Check out author M.B. Weston’s site, which is hosted at Typepad. She also uses that platform for her media blog – which I found incredibly helpful when I hosted her last year at Pop Syndicate.