What does it take to get your publicist to work for you? Cookies. Yummy, delicious, sugary treats. Think that’s a fluke? Think again. Susan Schwartzman of Susan Schwartzman Public Relations offers a terrific look at how a box of cookies saved her day – and got an author some major publicity – at Your Shelf Life.
Entries Tagged as 'Publicity'
Be Kind to Your Publicist
September 9th, 2009 · No Comments · Publicity
Tags:book marketing·book publicists·market my novel·susah schwartzman
Tips for Time Management for Authors
August 30th, 2009 · 4 Comments · Get Organized, Marketing, Publicity
Tick-Tock: Time Management for Authors One of the biggest complaints I hear from authors is lack of time to do it all. Blogging, finding Facebook friends, Tweeting, surfing Ning for new networks, keeping abreast of new social media trends, attending critique group sessions, sending out e-mail newsletters, doing book signings, holding Web site contests… And [...]
Tags:angela wilson·author promotions·author publicity·marketing my novel·time management
How to Get Newspaper Coverage
August 28th, 2009 · 2 Comments · Newspapers, Publicity, news releases
Newspapers are difficult to use for publicity. Newspapers are notoriously stingy with space these days. With sliding ad revenues and increasing competition from the Internet, print publications have sliced their budgets, using fewer reporters to do more work that is placed is fewer pages. Book review columns have been cut at many publications, and other [...]
Tags:author promotions·author publicity·market my novel·Newspapers
Paying for Online Promotions
August 24th, 2009 · 7 Comments · Publicity, Uncategorized
I continue to meet authors who believe that a spend, spend, spend philosphy will make them an instant bestseller. Usually, I see these same authors a few months down the road and their excitement has waned into stress over burgeoning credit card bills and few sales to make up for the cost of doing promotions. [...]
Tags:angela wilson·author budget·market my novel·promotions·Publicity
How to Pitch Your Work to Radio Hosts
August 16th, 2009 · 3 Comments · Publicity, Radio, podcasting
A few weeks ago, my friend and Missouri radio personality Mary Furness was kind enough to do a quick interview about the best ways authors can approach radio stations for spots. Radio is an incredibly affordable way to reach a large audience. While Internet radio is making great strides, traditional broadcast venues are still key [...]
Tags:angela wilson·book marketing·book publicity·market my novel·mary furness·radio marketing
Christian Writers Site Seeks Submissions
February 26th, 2009 · No Comments · Publicity
Writing guest posts or columns for other sites can be a fun way to meet new readers, and share personal tidbits about your life. Recently, a friend asked me to comment on her column at New Christian Voices. This humorous Christian Web site accepts short submissions for different channels, like faith, relationships, entertainment, society and more. If you like writing…
Tags:angela wilson·free book publicity·guerrilla marketing·guest blogs·guest columns·market my novel·marketing my novel·new christian voices
Marketing: Where Do I Go From Here?
October 25th, 2008 · No Comments · Direct Marketing, Publicity, Sports, Virtual Tours, news releases
Q: I’m about to launch my 5th book called How to Kick Your Customer Service Up A Notch: ANOTHER 101 Insider Tips and here are my questions: 1) What’s the best way or place to post press releases (preferably free) 2) Where else can I send information on news, how to purchase, author info, etc. 3) I don’t have a…
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ARCs: To Send or Not To Send
October 3rd, 2008 · No Comments · ARCs, Mailers, Publicity
Q: I wondered what your opinion is on how many books to send out yourself (as opposed to your publisher) to reviewers or people who might spread the word about your book. Each book costs the author plus the mailing, and I’m confused about how much promotion to do. Any insight you can give would be appreciated. Thanks, Carol Gordon…
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