Recently, YA author Brenda Estacio commented at Market My Novel:

During my experience in getting Gateway To DreamWorld published, I learned a lot about the real world hidden behind the publishing scene. I once believed that the publisher handled all the marketing after the book was released.

Now I am totally lost in what to do to get the book out to the public and to movie agents.

Brenda needs to reach the YA audience, but she wants to do more behind-the-scenes marketing – like online promotions.

My suggestions: Facebook and MySpace are good places to reach a young audience. Create a fan page or a group to promote the book. Start an Amazon blog; you can feed the RSS from your current blog right into Amazon. Ask a top reviewer from Amazon to review the book. Send review copies to YA-specific review blogs, and ask if they will do an interview or post a guest blog for promotion. Connect with parents of YA readers to promote in forums, chats and social networks; they need gift ideas for the holidays. This is a perfect time to reach them.

What suggestions do you have for Brenda? Leave your comments below.