In my business life, I work with clients to develop dynamic social media plans that connect them with customers, donors, volunteers and fellow professionals.
When it comes to social media, I constantly encounter fear. Fear of the unknown. Fear of failure. Fear of trolls and nasty commenters. Fear of brand damage.
And just plain FEAR.
This year, I’m [...]
Tags:afraid of facebook·afraid of social media·Online Marketing·social media is scary·social media marketing
When I read Terri Garey’s Nicki Styx series, I cannot help but picture the clothes, shoes and all things vintage in the protagonist’s shop, Handbags and Gladrags.
I’m a vintage nut, so this element of the character totally appeals to me. Apparently, it does with other fans, who have asked Garey to showcase some of Nicki’s [...]
Tags:appealing to fans·market my novel·marketing my novel·nicki styx·Online Marketing·terri garey·virtual reality
For many, 2010 should be about streamlining.
When it comes to online marketing, less is more – and much better for your sanity. Here are a few tips to get you started:
Eliminate unnecessary social networks. Choose only those with broad appeal to readers in your genre. Remember, writing networks have fellow writers who don’t necessarily [...]
Tags:author marketing·author promotions·book promotions·Online Marketing·streamline online activities
Be thankful for the bad stuff.
Typically this time of year, folks think about being thankful for being successful, healthy, having good friends and family – or a job.
No one ever wants to focus on the bad stuff, and yet, those horrid moments that gave you major heartburn can be some of the finest learning [...]
Tags:angela wilson·market my novel·marketing my novel·Online Marketing·time management
Gale Laure/Evolution of a Sad Woman
So you want to be an author. You have a wonderful novel that you have written. Your heart and soul went into this work. It is unique. You have been told it is quite good. So what is next?
You have to sell [...]
Tags:book marketing·evolution of a sad woman·gale laure·market my novel·Online Marketing·traditional marketing
James Diehl/World War II Heroes of Southern Delaware
When it comes to promoting a new project, I like to use a lot of the new techniques available today, including Web-based press releases, blogging and online video. But I also use traditional methods like press releases, newspaper interviews, book signings and sending information out [...]
Tags:book marketing·james diehl·market my novel·Online Marketing·traditional marketing
