Many authors say they cannot find time to blog. It takes too long, it takes away from writing time, it is too much of a commitment, etc.

My philosophy on blogging – as I've said on this blog many times before – is it should be fun and informative. You can write a bunch of blogs at one time and post-date them. You can commit to a certain number of days per week to blog that fits with your schedule – not someone else's. (Three days a week typically works for me.) You can make it as hard – or as fun – as you want.

Every aspect of blogging is up to you. To really brand yourself and your work, blogging is essential to any marketing plan, so if you are not blogging, I encourage you to throw out the excuses and get started. Start slow – maybe a post a week – then gradually increase until you find a schedule that works for you. During this time, you will also "find" yourself as a blogger.  By this I mean you will define yourself and your blog's content theme.

ProBlogger has a fantastic post about how to make blogging work for the part-time blogger. Check out "Advice for Part-Time Bloggers Juggling Blogging with Work, Family and Other Commitments."